Foursquare continued its efforts to monetize its service with Foursquare For Business, an app designed to let business owners manage specials and view analytics.
The app, introduced on Tuesday, promises to let businesses attract customers by posting "beautiful photo updates," view recent check-ins to their establishment, share Foursquare updates on Facebook and Twitter, drive traffic to their store and learn more about their customers.
Foursquare's new app ? its second ? comes as the company has been busily trying to wring some cash from its popular service. In July, Foursquare introduced Promoted Updates, its first ad product, which let business owners send local updates like their daily specials, to users. Even with that effort, Foursquare reportedly posted just $2 million in revenues last year.
Image courtesy of iStockphoto, hocus-focus
Source: http://mashable.com/2013/01/29/foursquare-for-business-app/
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