With Catalogs, Apple Could Be Making Big Moves In M-Commerce

Yesterday word began to emerge that Apple had created a new section in the app store: Catalogs, where it has slowly started to funnel apps that would have previously been in other categories like Lifestyle. The news was first brought to light by the developers of Catalog Spree, a catalog aggregating app that saw itself get moved in the process. There are a number of benefits to the new category that are pretty basic, discovery possibly being the most obvious of all. But it also signals a way for Apple to provide a whole lot more in mobile commerce services -- something that people have long been anticipating but have seen little in the way of activity from the company.

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